Rumi

RUMI began with a simple search—one that led to an unexpected discovery.

I was looking for a premium leather watch organizer for my own collection. Something elegant, well-crafted, and timeless. But after days of searching, I realised the options were surprisingly limited, especially for men who want something truly refined.

Later, when I needed a leather messenger bag for myself, I faced the same problem again. Plenty of products existed, but very few carried the quality, style, and sophistication I was hoping for.

That’s when it clicked: there was a real gap in the market for luxury leather organizers, particularly for men who value subtle, minimalist elegance.

This idea stayed with me, encouraged me, and eventually grew into RUMI—an Australian brand dedicated to premium, thoughtfully designed leather organizers that combine simplicity with sophistication.

What started as my personal need has now evolved into a collection created for others who appreciate the same quiet luxury.